...for a Marketing Plan
Ho ho ho! You probably noticed that as soon as Halloween was over, big companies came out in full force with their holiday ads. Big agencies plan months in advance for their holiday campaigns so they can hit “go” as soon as the jack-o-lanterns are smashed. So where does that leave small businesses?
If you haven’t start planning for the holidays yet, you still have time, as long as you start NOW. Think about your product and your brand. Do you have any special messages or deals for any of the following days?:
Nov 23- Thanksgiving
Nov 24- Black Friday
Nov 25- Small Business Saturday
Nov 27- Cyber Monday
Nov 28- Giving Tuesday
Dec 12- Start of Hanukkah
Dec 21- Winter Solstice
Dec 23- Super Saturday
Dec 24- Christmas Eve
Dec 25- Christmas
Dec 26- Kwanzaa
Depending on your audience, some of these might not apply, but it’s good to think about your brand. Do your customers appreciate family values? Post about being closed on Thanksgiving so you can spend time with your loved ones. Do you have a large population of Jewish constituents? Remember to wish them a Happy Hanukkah.
Remember, the holidays can be busy for you personally, so it’s best to have your marketing plans laid out in advance. If you are using a social media scheduling app (or if you are a client of Mohawk Doodle!) plan your social media posts in advance. You don’t want to miss out on quality engagement with your followers because you are busy keeping Uncle Earl out of the apple pie.
If marketing for the holidays is just as intimidating as your shopping list, shoot us an email!