Tis the Season

...for a Marketing Plan

Ho ho ho! You probably noticed that as soon as Halloween was over, big companies came out in full force with their holiday ads. Big agencies plan months in advance for their holiday campaigns so they can hit “go” as soon as the jack-o-lanterns are smashed. So where does that leave small businesses?

If you haven’t start planning for the holidays yet, you still have time, as long as you start NOW. Think about your product and your brand. Do you have any special messages or deals for any of the following days?:

Nov 23- Thanksgiving

Nov 24- Black Friday

Nov 25- Small Business Saturday

Nov 27- Cyber Monday

Nov 28- Giving Tuesday

Dec 12- Start of Hanukkah

Dec 21- Winter Solstice

Dec 23- Super Saturday

Dec 24- Christmas Eve

Dec 25- Christmas

Dec 26- Kwanzaa

Depending on your audience, some of these might not apply, but it’s good to think about your brand. Do your customers appreciate family values? Post about being closed on Thanksgiving so you can spend time with your loved ones. Do you have a large population of Jewish constituents? Remember to wish them a Happy Hanukkah. 

Remember, the holidays can be busy for you personally, so it’s best to have your marketing plans laid out in advance. If you are using a social media scheduling app (or if you are a client of Mohawk Doodle!) plan your social media posts in advance. You don’t want to miss out on quality engagement with your followers because you are busy keeping Uncle Earl out of the apple pie.

If marketing for the holidays is just as intimidating as your shopping list, shoot us an email!